University of Hawai‘i at Manoa Homepage


Pallav Pokhrel, PhD, MPH

Pallav Pokhrel, PhD, MPH
  • Full Member
    Population Sciences in the Pacific Program (Cancer Prevention in the Pacific)
    University of Hawaii Cancer Center
  • Associate Researcher (Associate Professor)
    Population Sciences in the Pacific Program (Cancer Prevention in the Pacific)
    University of Hawaii Cancer Center


  • PhD, Preventive Medicine
    University of Southern California
  • MPH. Biostatistics/Epidemiology
    University of Southern California

Research Focus

Dr. Pokhrel's research deals with reducing tobacco-related health disparities and preventing abuse of new and emerging tobacco products. His current research focuses on investigating 1) the effects of e-cigarette marketing on young adults' beliefs, attitudes, and e-cigarette and cigarette use behaviors; 2) the effects of e-cigarette use on tobacco use behavior; 3) the psychosocial predictors of ethnic/racial disparities in tobacco use; 4) the application of self-regulation theories on tobacco use prevention and cessation interventions; and 5) the effects of tobacco product use on developing human brain. His research is mainly supported by grants from the National Cancer Institute (NCI).

Selected Publications

  • Pokhrel P, Fagan P, Herzog TA, Chen Q, Muranaka N, Kehl L, Unger JB. (2016). E-cigarette advertising exposure and implicit attitudes among young adult nonsmokers. Drug and Alcohol Dependence, 163, 134-140.
  • Pokhrel P, Fagan P, Cassel K, Trinidad DR, Kaholokula JK, Herzog TA. (2016). Social network characteristics, social support, and cigarette smoking among Asian/Pacific Islander young adults. American Journal of Community Psychology, 57, 353-365.
  • Pokhrel P, Herzog TA. (2014). Historical trauma and substance use among Native Hawaiian college students. American Journal of Health Behavior, 38, 420-429.
  • Pokhrel P, Little MA, Fagan P, Muranaka N, Herzog TA. (2014). E-cigarette outcome expectancies among college students. Addictive Behaviors, 39, 1062-1065.
  • Pokhrel P, Fagan P, Little M, Kawamoto CT, Herzog TA. (2013). Smokers who use e-cigarettes to quit smoking: Findings from a multiethnic study in Hawaii American Journal Public Health, 103, e57-62.

Publication list via PubMed

Active Grants

  • P. Pokhrel, PI
    "Prospective effects of e-cigarette marketing on attitudes and behavior"
    02/2016 – 01/2021
  • P. Pokhrel, Co-investigator; T. Ernst, L. Chang, T. Wills, Multiple PIs
    "Adolescent brain cognitive development (ABCD) prospective research in studies of maturation (Hawaii)"
    09/2015 – 08/2020
  • P. Pokhrel, Co-investigator; T. Herzog, Project Leader; N. Palafox, R. Underwood, C. Vogel, D. Ward, Multiple PIs
    "The Betel Nut Intervention Trial (BENIT) (University of Guam/University of Hawaii Partnership)"
    09/2015 – 08/2020