April 30, 2012
â€śI Love the Skin Iâ€™m Inâ€ť Design Contest Winner to Be Announced May 12
Event to promote National Skin Cancer Awareness Month in Hawaii
HONOLULU â€“ The University of Hawaii Cancer Center, Xcel, and the Skin Cancer Coalition of Hawaii will kickoff this summerâ€™s â€śI Love the Skin Iâ€™m Inâ€ť skin cancer awareness campaign during National Skin Cancer Awareness Month on Saturday, May 12th at the Kapiolani Park Bandstand.
Finalists of the recent â€śI Love the Skin Iâ€™m Inâ€ť t-shirt design contest will be announced and the winning design revealed at the free event open to the public. The program which will run from 1 p.m. to 5 p.m. will also feature live entertainment from B.E.T. and Kendra, free skin cancer screenings, food trucks, and more.
The â€śI Love the Skin Iâ€™m Inâ€ť t-shirt design contest sought entries from young local residents to create a motivational, awareness-building design. With approximately 5,000 new skin cancer diagnoses each year, Hawaiiâ€™s youth are at greatest risk for developing one of todayâ€™s most common yet easily preventable types of cancer. The winning entry will be sold at Xcelâ€™s Oahu store locations this summer.
The â€śI Love the Skin Iâ€™m Inâ€ť t-shirt design contest and overall campaign are the most recent initiatives to stem from the partnership between the University of Hawaii Cancer Center and Xcel in their efforts to fight skin cancer. A portion of proceeds from Xcelâ€™s sun-protective clothing is donated to the Xcel Skin Cancer Prevention Fund, managed by the Friends of the University of Hawaii Cancer Center to support the development of youth-oriented skin cancer awareness and education programs.